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Tuesday, May 21, 2013

Bollywood filmmakers encashing on Southern Blockbusters


South remakes is the latest trend adopted by Bollywood. Almost, every south blockbuster is being remade in bollywood. The box office collection of south remakes speak volumes why  Bollywood filmmakers are adopting Tollywood stories. Popular hits like Wanted, Bodyguard, Housefull 2, Ghajini, Singham and Rowdy Rathore have grossed close to Rs. 650 cr. This has reinstated the belief of filmmakers in south remakes, which started with Jeetendra and Sridevi starrer Himmatwala. Later, filmmakers like Mani Ratnam, and lately A R Murgadoss and Rohit Shetty have proved that southern remakes can still get the cash registers ringing. Renowned production houses are showing keen interest to invest in Tollywood remakes.

Adapting south movies and presenting it with a Bollywood Tadka have struck the right chord with the audience. South remakes like Signham, Force and Ghajni  have brought back the charm and feel of the 80’s and 90’s action era.  The raw and heavy duty action of these movies were highly appreciated by the fans. Filmmakers believe that a compelling story that has a universal theme irrespective of its star cast can pull masses to multiplexes as well as single screens. Bollywood is a huge platform to reach a wider audience and also a great medium for heavy revenue generation. Distributors these days don’t think twice before investing in popular remakes, given the past record of successful remakes. The southern remakes that are lined up for release has created a stir among many Bollywood filmmakers. At present, Southern remakes seems to be ruling the roost and the upcoming lineage of remakes from big banners only goes to show that the current trend will stay for long.